Posted on 10/05/16
Monroe-Union County Economic Development (MUCED) of Union County, NC, received a Bronze Excellence in Economic Development Award for its 2016 project in the category of New Media from the International Economic Development Council (IEDC).
The honor was presented at an awards ceremony on Tuesday, Sept. 27, during the IEDC Annual Conference, which was held Sept. 25-28, in Cleveland, OH.
“On behalf of the IEDC board of directors and Excellence in Economic Development Awards Advisory Committee, congratulations to MUCED. Not only did they work to provide a necessary service to their community; but also, their participation in the awards program sheds light on their stellar projects which other communities can now use as a benchmark.” - Barry Matherly, CEcD, FM, IEDC 2016 Board Chair.
In 2015, Monroe-Union County Economic Development (“MUCED”) unveiled its “Unitas” campaign as a strategy to increase awareness of its activities to the general county population via increased utilization and engagement through the organization’s Facebook page. The Facebook page is used as a mechanism to increase the general public’s awareness and knowledge of Union County companies, the products manufactured locally and how the economic development office provides benefit to the community.
Unitas, modeled after the well-loved children’s character Flat Stanley, spent 2015 traveling Union County, visiting manufacturers; Facebook followers particpated in a monthly contest to see if they could identify Unitas’ location.
In months when the Unitas “visits” were run, engagement rose steeply and the number of followers increased significantly. Over the course of 2015, followers on the MUCED Facebook page increased 243%, with 97% of the new followers being directly associated to the Unitas campaign. The overall engagement exceeded 30,000 impressions for 2015.
In 2016, Unitas returned, appearing with products manufactured in Union County that followers of the MUCED Facebook page can attempt to identify.
“We are extremely happy for the recognition by our peers of the Unitas Campaign. It is an original attempt to get information out to our community and was a bit of a gamble adding a character to our marketing efforts. His success demonstrates that bold thinking is vital in any successful economic development program,” stated Chris Platé, Executive Director of Monroe-Union County Economic Development.
For More Information:
R. Christopher Platé,
Monroe-Union County Economic Development
Union County Government Center
500 North Main Street, Monroe, NC 28112
704-283-3500 | Contact Us